PRODUCT DEVELOPMENT EXPERTS

Over half of new products fail in the market. We can change that calculus.

SERVICES

We can be an extension of your team supporting specific development activities, or manage the entire tech transfer process from cradle to grave.

Product
Discovery

Our team was trained by the National Science Foundation to develop business models based on evidence, not intuition. We conduct interviews and surveys with key stakeholders, then use our proprietary framework to make go-to-market decisions based on data.

Human Centered Design and Engineering

Our team is comprised of experienced engineers who employ Design Thinking principles to empathize with end-users, innovate the most elegant solutions, then translate concepts into specifications. The latest CAD and 3D printing tools help accelerate iterations.

Prototyping and Scale-up

With a wide range of 3D printing, metalworking, and polymer forming equipment, AMI Brilliant has the facilities to create prototypes from low-volume representations to pilot scale production-intent products. We can even accommodate your needs for clean-room production.

ABOUT

ABOUT

Meet Greg Bertsch, our founding partner. Greg has a PhD in Biomedical Engineering and an MS degree in Mechanical Engineering. Currently Greg teaches Entrepreneurship at The University of South Dakota and helps business and students develop solutions that customers want. He is a serial entrepreneur with expertise in biomedical devices, materials (polymers and metals), mechanical and electrical design, and quality systems management. He started his career as a Product Engineer at Ford Motor Company in Dearborn, MI and spent 15 years leading project management and business development functions within the tier I automotive supplier industry.

Alex Dangler is partner and also founder of Dangler Bio. His specializations include design, rapid prototyping, and project management. Alex is currently a fifth year PhD candidate in the Department of Biomedical Engineering at The University of South Dakota focusing his research on development of new innovations in medical devices.

Dr. Lisa MacFadden is an internationally recognized expert in Biomechanical Engineering, currently serving as the Director of Biomechanics Research at the University of South Dakota and a Professor of Practice. Prior to joining the University of South Dakota, Lisa worked in the defense industry as a Senior Engineering and Program Manager at L-3 Applied Technologies, Inc, and in the health care industry as Director of Engineering and Applied Sciences at Sanford Health. She earned her B.S. in Biomedical Engineering from the University of Rochester and her M.S. and Ph.D. in Biomedical Engineering from the University of Utah. Lisa specializes in musculoskeletal and orthopedic biomechanics, focusing on athletic performance, injury mechanisms, biosensors and technologies, and biomechanical data science. Her current research areas include baseball, running, and golf biomechanics, musculoskeletal injury, rehabilitation, 3D printing, mixed reality, machine learning, and artificial intelligence. Lisa has also been involved in the development of many hardware and software products, clinical and sports performance testing services, and served on committees and boards of national and international biomechanics societies and groups.

PROJECTS